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October 2002
Updated July 2006

Kata Beach, Phuket
The author, a Bangkok expat, reluctantly visits Kata Beach, Phuket, an international resort. While his attempts to find an "alternative" atmosphere are not entirely successful, he does encounter delicious restaurants and a nice beach.

One of the shortest trips I have ever had was to Phuket several years ago. I was with a friend who was a highly psychic personality and upon arrival, he sensed that there was something wrong with the vibe in Phuket. It didn't have the laid back, open-hearted feel that other tropical Thai islands had. We explored briefly but after a day in Phuket, we decided it wasn't for us and I understood partly why Phuket seems to have an independent identity different from other islands in Thailand such as Koh Samui or Koh Chang.

This time I was compelled to go to Phuket because of business demands. I considered how I would adjust as I was not that excited about the trip. I don't dive or sun worship, I'm not Scandinavian and I'm not looking to buy an overpriced vacation home. Prior to leaving, I asked my co-worker Gaeng, a level-headed person, whether she thought it was possible to have fun in Phuket and I also posted a message on the Lonely Planet Bulletin Board asking whether anyone knew any places to stay in the Phuket beach area that could be described as "laid back", alternative" or "atmospheric". Gaeng's advice was it will be fun if you make it fun, it all depends on your attitude. And as of this morning, there have still been no answers to my message on the Lonely Planet message board.

I contemplated that one's life is the total sum of one's experiences and one's experiences are made up of a combination of both external, environmental factors and internal, psychological factors. Geographical locations were definitely in the equation, but the amount of weight given to any one factor over another was a matter of focus. I would focus on the small things, the glint of sunlight, the curve of my mate's hips, the tomato sauce at the Italian restaurant. In this way I would enjoy my Phuket experience.

I left from the Southern Bus Station on a VIP 24 bus. A VIP 24 bus is a bus that has been hollowed out and replaced with business class airplane seats exactly 24 in number: 3 across and 8 front to back. This is differentiated from a VIP 32 bus (which has 32 seats) and a regular VIP bus that has too many seats and people are packed in like sardines. As an upper echelon member of the "bussing" community, we left the station at 7.00 pm and played Jackie Chan kung fu movies until 10.00 pm. We then attempted to sleep in our oversized business class VIP seats until our arrival the next morning.

Phuket has been part of the tourist landscape for quite some time. Although originally quite rustic and even considered to be part of the original Hippie Trail comprising Thailand, India and Afghanistan, early on the power brokers made a decision to attract a more materialistic type of tourists: now primarily consisting of Scandinavians and other Europeans on package tours and investing in the plethora of condominium developments that dominate the landscape.

In a sense, Phuket is now the beach tourist destination that least resembles Thailand. It is an international beach resort with amenities that can be found in any other beach resort throughout the world: lounge chairs and umbrellas on white sand, poolside bars, Italian restaurants and obsequious service people. I spoke with Gustav from Budapest at the Phuket Airport. He was 60-ish with a port belly and a sanguine complexion. His manner was stiff in the old European style and he was returning from this, his second trip to Thailand. His first trip was to Bangkok and Pattaya; places, which he said, were "dirty" in comparison to the clean beaches and standardized service of Phuket. Gustav preferred the orderliness and convenience of Phuket and would probably be the first to admit that he was not very much interested in Thailand culture.


The Italian Restaurant

Although Phuket has been compared to Pattaya, there are some differences. Pattaya is more decadent, more alive and closer to the freewheeling free enterprise Thai style than Phuket. In Phuket, the tuk tuks are standardized without the bellowing gulps of black pungent diesel fumes found elsewhere in Thailand. There are no street stalls selling ten-baht rotis or spring rolls or fried bananas in Phuket. The expats in Phuket are a higher class than Pattaya, older from more northern clime. Swedish and European families and honeymooners come to Phuket. There appears to be fewer barflies, fugitives and sexpats in Phuket than you would find in Pattaya, although this is probably more true of Kata and Karon rather than Patong beach.